Role Name: Email Marketing Specialist (2–4 Years)
At Kapture CX, we are looking for an Email Marketing Specialist in our Marketing team.
Who are we?
Kapture CX is a leading SaaS platform that helps enterprises automate and elevate customer experience through intelligent, AI-powered solutions. We partner with enterprises across industries to bring scalable automation and insight-driven efficiencies to their CX operations. Over a thousand clients across 18 countries use Kapture’s products to enhance customer experience, including Unilever, Reliance, Coca-Cola, Bigbasket, Meesho, Airtel Payments Bank, and Cathay Pacific.
Kapture CX is headquartered in Bangalore, with offices in Mumbai and Delhi/NCR in India, and global offices in the USA, UAE, Singapore, Philippines, and Indonesia.
What is this role all about?
As an Email Marketing Specialist, you will own end-to-end execution of email campaigns for a B2B SaaS product. From segmentation and deliverability to optimisation and pipeline impact, you’ll ensure email remains a high-performing growth and engagement channel.
Sounds interesting?
Here’s a more detailed description of what you will do in this role:
- You will plan, build, and launch email campaigns including newsletters, outbound sequences, nurture flows, and re-engagement journeys
- You will manage audience segmentation, tagging, lead status updates, suppression lists, and data hygiene
- You will own deliverability best practices such as domain warm-up, sender reputation, spam checks, and bounce/complaint monitoring
- You will track and optimise campaign performance across open rates, CTRs, replies, conversions, and pipeline impact
- You will run A/B tests on subject lines, email copy, and CTAs to continuously improve results
This is a Bengaluru-based role. We work five days a week from the office, as we believe in-person collaboration drives better execution and outcomes.
What does success look like in this role?
You consistently deliver well-performing email campaigns, maintain strong deliverability, and demonstrate clear impact on engagement, leads, and pipeline within the first few months.
What would make you a good fit for this role?
Here are the basic requirements:
- You have 2–4 years of hands-on email marketing experience (B2B SaaS preferred)
- You have a strong sense for concise, conversion-focused email copy
- You understand segmentation, personalisation tokens, and campaign workflows
- You can interpret email metrics and optimise campaigns based on outcomes
What are the most critical skills for this role?
- You have strong execution skills with high attention to detail and ownership
- You understand deliverability fundamentals such as warm-up, bounce handling, and sender reputation
- You are comfortable working with email and outreach tools
- You are analytical and data-driven in your optimisation approach
You will have an advantage if you:
- Have experience using tools like Mailchimp, Apollo, Smartlead, or Debounce
- Have worked on outbound or lifecycle email programs for SaaS products
- Can clearly connect email performance to lead and pipeline impact
- Have experience scaling email programs in fast-paced growth teams
Why should you be interested?
- Here’s what you will gain from this role:
- Ownership of a critical growth channel in a B2B SaaS business
- Direct impact on engagement, leads, and revenue
- Opportunity to work closely with growth, sales, and product teams
- Exposure to scalable, data-driven marketing systems
Does this sound like you?
Click the Apply button to let us know!
